Vegas Baby! | The Licensing Expo 2015 | Part 1

LicensingExpoAnnouncementFull_AnneWasHere I'm excited to announce that I will be exhibiting at the Licensing Expo in Las Vegas on June 9, 10 and 11! If you are an art buyer or licensee and you are attending the show, I'd love to hear from you so we can schedule a time to meet.

I had been planning to exhibit at Surtex in 2015, but in December I made the decision to have my debut exhibition at the Licensing Expo instead. While I felt comfortable in my knowledge of Surtex from walking it last year, talking with former exhibitors and seeing all of the great photos and tips on artist's blogs, the Licensing Expo has been much more elusive to me. This show is quite different than Surtex. While Surtex exhibitors are comprised of artists and agents, that is only a tiny part of the Licensing Expo which is also showcases brands, characters, entertainment and fashion labels. Searching for blog posts about artists' experience at the Licensing Expo yields meager results. For this reason, I've decided to photograph and blog about my experience preparing for the show, exhibiting at the show, and reflecting on the results so that next year it might be a bit easier on a first timer! You can follow me on Instagram (@annewashereandthere) for pictures and check back here for more in depth info.

Because I am exhibiting in a tiny launchpad booth, I've decided to focus my trade show branding on what I do best: PETS! While I do design everything from florals to geos, my booth is going to be dog and cat crazy.

I've been busy gathering as many samples of my work on products for the show. Here are some of the things I'll be bringing along.

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Unfortunately I will not be able to bring my assistant (my dog) with me to help lure people into my booth! I will be giving out some buttons to licensees that are almost as cute as she is. I got these from Pure Buttons who did a great job!


And here is a tiny sneak peak of my banners! I was so happy with how they turned out, can you tell? I got them from Smart Press, whose customer service was great and the quality and color of the banners turned out just perfect!


Next week I'm headed off to Surtex and though I'm not exhibiting there this year I'll report back here with a recap and some trend spotting!